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Discovery, consideration and conversion are now compressed into a single screen, often without a single click. Shaad Hamid of GrowthOps Asia explains how marketers can stay visible, credible and machine-ready.

As a regional consultancy whose goal is helping ambitious brands navigate growth by combining creative, technological, and strategic capabilities, GrowthOps Asia’s model unites diverse disciplines—from marketing and design to technology and management consulting—under one roof to deliver holistic solutions that drive meaningful business results.

Shell Malaysia, in collaboration with GrowthOps Asia (lead creative), Edelman (PR) and Invictus Blue (media), continues its main character energy by unveiling eye-popping fake out-of-home (FOOH) activations for Shell V‑Power. A virtual billboard showcasing Lewis Hamilton in Scuderia Ferrari HP red has been projected in front of the iconic Petronas Twin Towers, Petaling Street and KL Tower.

Malaysia’s telecommunications sector is being urged to adopt bold, digital-first strategies that align with the evolving expectations of modern consumers, as traditional approaches become increasingly ineffective in a saturated and highly competitive market.

Shell Malaysia has once again partnered with GrowthOps Asia to expand the much-loved Roger Hensem universe, launching four brand-new “quests” that bring fresh adventures and even more surprises to Malaysian drivers. Starring renowned actor Datuk Remy Ishak, the campaign continues to hero Shell FuelSave’s promise — now extended beyond Shell FuelSave 95* to include the New + Improved FuelSave Diesel**, delivering up to 19km more per tank.

As Malaysians prepare to celebrate Hari Raya Aidilfitri, Shell Malaysia is embracing the spirit of togetherness with specially designed Raya packets, created to add a touch of nostalgia and joy to festive giving.

The custom Raya packets feature a vibrant illustration that captures the warmth and energy of a traditional Malaysian town during the festive season. Along the lines of the current campaign series, GrowthOps has designed Shell’s Raya packets with intricate detail.

With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.

As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.

With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.

As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.

With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.

As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.

With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.

As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.

With the New Year knocking at the door, it’s the perfect time to reflect on the lessons gained. The fresh start invites us to embrace challenges as opportunities, turning the obstacles of the past year into stepping stones for growth in the year to come.

As part of our annual series, we invite industry leaders to share three trends they believe will shape 2025, highlight key moments from the past year, and discuss what stood out—both the good and the not-so-good.

Five in 10 users will switch providers due to poor customer service.

Telco players aiming to retain their customers must not rely solely on offering better deals, as the true key to customer retention lies in improved customer service.

According to Rakuten Insight and GrowthOps Asia, 52% of telco users say they would switch providers due to poor customer service.

Shell and GrowthOps Asia continue the quest for more adventure with Malaysian icon Remy Ishak, inviting Malaysians to discover the power of multiplying rewards with the Shell App.

In a new loyalty campaign that builds on the success of the Quest For More, Shell and GrowthOps Asia introduce the much-loved character Roger Hensem, played by Remy Ishak, to encourage Malaysians to engage with the Shell App and unlock exclusive rewards.
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Five in 10 users will switch providers due to poor customer service.

Telco players aiming to retain their customers must not rely solely on offering better deals, as the true key to customer retention lies in improved customer service.

According to Rakuten Insight and GrowthOps Asia, 52% of telco users say they would switch providers due to poor customer service.

Marketing transformation agency GrowthOps Asia and martech company Anchora have joined forces to complete three significant projects for Malaysia Aviation Group (MAG), the parent company of Malaysia Airlines and FlyFirefly. These projects have improved MAG’s marketing capabilities, enabling a more personalised and data-driven customer experience.
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Shell is embarking on a quest for more with its latest nationwide campaign in Malaysia, “Kembara Lebih Jauh” (“Quest for More”) starring Malaysian film icon Remy Ishak as Roger Hensem, a family man who epitomizes the spirit of adventure in his everyday life.

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Launched by GrowthOps Asia, Shell’s lead creative agency, the campaign includes a 54-second feature film and various versions that will be broadcast nationwide on TV, cinema, outdoor, radio, social media, and digital platforms.

The Roundtable on Sustainable Palm Oil (RSPO) has appointed GrowthOps Asia as the digital marketing agency to spearhead digital content development, event coverage, and performance media to support RSPO’s mission of making palm oil sustainable.

Campaign Asia-Pacific teamed up with Forrester to understand how marketers and agency professionals are applying AI in their work now and plan to in the future. The final results feature over 158 senior-level respondents across Asia-Pacific, mainly from marketing and advertising agencies and brands. The study focused on larger enterprises with over 100 employees, including multi-national agencies, non-for-profit companies and central government or public sector entities.

In the fast-paced world of business, being adaptable is super important. Technology is changing how marketing works. A recent study found that a whopping 82% of forward-thinking business leaders in Singapore feel it's crucial to learn new skills because of artificial intelligence.

In an increasingly competitive and crowded advertising landscape, more brands have begun creating literal out-of-the-box campaigns by leveraging 3D billboard displays to grab audiences and capture their attention. From eCommerce platform Shopee Malaysia and Malaysian girl group Dolla traffic-stopping 3D billboard runway fashion show in Kuala Lumpur to travel and lifestyle brand TUMI's 3D display that saw bags jumping off the screen, brands have begun to get real creative recently.

TM has picked marketing transformation agency GrowthOps Asia as its technology, performance, and social media partner.

Within its new remit, GrowthOps Asia will oversee TM’s digital channels, inclusive of digital media, social media, web presence, and analytics across various business units, with a specific emphasis on the Unifi brand.

MOST VALUABLE PROFESSIONAL: Eric Yu’s varied and impactful career trajectory has seen him ascend to regional general manager from a systems engineer—all before 30.
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GrowthOps' consultative approach reshapes banking and insurance companies throughout Asia, nurturing a digital transformation and propelling tech-savvy operations

GrowthOps, through its adept integration of strategy, advisory, and technological expertise clinched the prestigious Digital - Financial Technology award at the recent HKB Technology Excellence Awards.

As a sector widely open to trialing new technologies, it’s no surprise to see the marketing industry at the front of the artificial intelligence (AI) queue in Malaysia.

Notably Generative AI in response to an ongoing talent war, with businesses attracted by a tool capable of rapidly improving efficiency and productivity. In that sense, it’s unsurprising that local appetite is strong.
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A captivating coffee and brunch invite which we gladly attended as I am keen to know more about Salesforce AI feature.

GrowthOps Asia and Salesforce cordially invited us for a brunch and revitalising coffee session over a presentation session on the future of digital Customer Relationship Management.

Marketing transformation agency, GrowthOps Asia has appointed Arshad Ahamed as their new Regional Director of Media and Brand Strategy. With a track record of excellence and industry recognition, Ahamed brings his creative prowess and strategic expertise to spearhead the agency’s portfolio of clients.

At the turn of the decade, technology had already begun to change the nature of self-identity. Since then, James Earl Jones has sold his voice to Disney; brands like Maybelline have launched digital avatars; and deepfakes are now a genuine area of concern, as evidenced by the publication of photos showing Trump being forcibly arrested, and those of Pope Francis wearing a Balenciaga jacket.

So what should we make of all this, and what does the future hold?
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In partnership with GrowthOps Asia, Malaysia Airlines is in a move to revamp its website to better serve its customers.

According to the national carrier, the initiative was carried out in collaboration with marketing transformation solutions provider, GrowthOps Asia.

In celebration of the International Women’s Day, we talked to some of our female leaders and asked them to share their insights on what they’ve learned in their career journey as women trying to make an impact in a male-dominated industry.
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GrowthOps Asia has partnered with Salesforce to strengthen its customer-centric approach to servicing and ability to meet their clients’ growing demand for an end-to-end digital transformation solution.

Chief of Staff Asia host Paul Howell talked to GrowthOps Asia’s Shakira Pathmarajah about GrowthOps Asia's strategies to attract, retain, and nurture talent while pushing their leaders to become more effective and people-centric.

In his role, Devinder will lead the scaling of the analytics team by introducing new solutions for advanced analytics, personalisation and forecasting, along with developing relationships with technology and data partners, working on GrowthOps Asia’s regional clients, including companies from financial services, automotive, airline and consumer clients.

Through our close partnerships with FSI organizations, we at GrowthOps observed and summarised the most important emerging industry trends and consumer behavior, along with insights that FSI can make allowances for to prepare for what’s ahead.

Hybrid work has become the best recruitment and retention tool, resulting in employers doing their best to honour this flexibility—but how does it work for marketing and technology agencies, where creativity and exchanging ideas are crucial?

GrowthOps Asia has named Shakira Pathmarajah as its newest talent acquisition head, who is expected to lead the company's hiring efforts amid an ongoing "war for talent." In a media release, GrowthOps said Pathmarajah will manage recruitment in its operations for Malaysia, Singapore, Hong Kong, and the Philippines, as well as remote hiring in India.

Bahrin has a strong record of leading the creative department in known agencies bringing with him 12 years of experience, and was formerly the Creative Director of Naga DDB Tribal before joining GrowthOps. He started his career at Ogilvy New York as Junior Art Director and has since honed his skills towards art and creative direction with VMLY&R Malaysia, M&C Saatchi Malaysia, GSW New York, and Leo Burnett Malaysia.
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Esplanade – Theatres on the Bay has partnered with GrowthOps to refresh its website by enhancing its user experience. Esplanade’s new website aims to give a better digital experience to both performing arts aficionados and those new to the arts while creating awareness about the not-for-profit organisation and its wide range of arts performances and activities.

Over the past eight months, GrowthOps has helped U Mobile, a major telecommunications provider in Malaysia, revamp its website and customer experience delivery platform, U.COM.MY.

According to the Food and Agriculture Organisation of the United Nations (FAO), small farmers produce a third of the world’s food. But despite that, farmers are still finding it difficulties to sell their crops. Shaad Hamid shares why agritech companies are facing challenges in the marketing front and the role GrowthOps have in helping a business through complex challenges.

GrowthOps Asia has won the Taco Bell social media and performance media business in Malaysia. GrowthOps is tasked to build Taco Bell’s brand voice on social media, increase engagement on its social media assets Facebook and Instagram, as well as to underscore the #ISeeATaco global campaign’s relevance to Malaysians.